Who doesn’t want to get their website to the top ranking positions on Google? 1st page placement in Google is NOT difficult, you just need to follow the Google Optimization Guidelines. This Article contains a Summary of the Seven Fundamentals for Google Optimization.
Top 7 Fundamentals for Google Optimization
Fresh and Original Content
Google loves fresh and original content on web pages. This always comes back to bite me whenever I try connecting my site to google adsense. I always get denied purely because my content is unoriginal due to the fact that I use AI to create content.
Google wants to see your creativity and rewards it. When it comes to content you put on your website that you want to rank, it’s always wise to create them yourself. If you can, learn to write articles, learn to create your own content from scratch. here are a few types of content you get rewarded for with high ranking when you create them yourself:
- Blog posts – Regularly publishing informative and relevant blog posts can help drive traffic to your website and improve your search engine ranking.
- How-to guides – Creating step-by-step guides on topics related to your industry can help establish you as an authority in your field and improve your website’s visibility.
- Infographics – Visual content like infographics can help communicate complex information in an easy-to-understand way and increase engagement on your website.
- Videos – Creating informative or entertaining videos can help engage visitors and keep them on your site longer, which can improve your search engine ranking.
- Case studies – Publishing case studies that demonstrate the success of your products or services can help build trust with potential customers and improve your website’s credibility.
- FAQs – Creating a comprehensive FAQ page can help answer common questions from visitors and improve your website’s user experience.
- Podcasts – Starting a podcast related to your industry can help establish your expertise and attract a new audience to your website.
Clean and Validated Code
Clean and validated code helps google to crawl deeply and understand your website’s skeletal frame better. For your site to rank higher on google, Google needs full transparency and neatness from you and your website, here are some steps to achieving that:
- Use a code validator – Use a free online tool like W3C Markup Validation Service to check your website’s HTML and CSS code for errors or warnings.
- Remove unnecessary code – Eliminate any unnecessary code that does not serve a purpose or affects your website’s loading time.
- Optimize images – Use compressed images to improve your website’s loading time and overall performance.
- Use meta tags – Include meta tags such as title, description, and keywords to provide context for your website’s content and improve its relevance for search engines.
- Use header tags – Use header tags like H1, H2, and H3 to organize your content and make it easier for search engines to crawl and index your website.
- Use alt tags – Include descriptive alt tags for all images and other non-text content to help search engines understand what they represent.
- Improve website speed – Use a tool like Google PageSpeed Insights to analyze your website’s loading speed and identify areas for improvement.
- Fix broken links – Remove or update any broken links on your website, as they can negatively impact your search engine ranking.
Easy and Accessible Navigation
Text or image base navigation helps google to read. Google bot can’t read javascript, dhtml, flash base navigation, try to avoid using these practices which google doesn’t like.
Keep your navigation at the top or left side of the web pages. Always make sure to add a sitemap page which will guide web surfers and web bots to each and every page of your website. If you have a huge website then make sure to add at least all main categories’ links at sitemap page.
Good Interlinking of Web pages
Web links are like roads and streets at website, make sure all website’s internal links are text base or image base, with relevant content.
Healthy and Relevant Incoming Links (Backlinks)
Google likes referred websites, especially referred from quality and relevant resources. The more referrer links the more top rankings. Here is one thing you should remember, one relevant incoming links is better than hundred irrelevant links.
Domain Age and Registered Period
Google started keeping new registered domains in sandbox since April 2004, in sandbox almost all new domains are kept on a probationary period for 6 to 8 months. in some cases for longer period, Sandbox domains don’t get good rankings.
Google also likes to rank higher those domains which are registered for longer periods, like for 5 or 10 years. Because, It shows how serious and relevant that business is, if they are able to maintain a domain registration for a long period of time then most probably they won’t do SPAM with their domain.
Same Contacts on the website and Domain Registration
Google likes true businessmen and a true businessman doesn’t misguide his/her website visitors. Google likes those websites which have physical mailing address on their contact pages and google compares it with the physical mailing address which is used in domain registering.
Google optimization is about following Google guidelines. Google values ethical SEO practices and to avoid people just guessing what these practices are, google has outlined these practices in official google guidelines. these guidelines for SEO can be found here: http://www.google.com/intl/en/webmasters/seo.html.
